Mark Chandler view: flat | tree
Subject: Re: [BOB] $1200 Randonneur Bike
Date: 4/5/2011 7:09:05 PM
List: Internet-BOB
On 4/5/2011 6:21 PM, David H. Diette wrote:
> Of course Bicycling Magazine wouldn't be able to figure it out!
>
> Of course the general public (and most bike shops) would need to be
> educated on the merits of such a general-purpose machine.
> --
As someone else pointed out in another thread, you would need to sell a
story, adventure, or "sizzle" in order to sell the bike. That's the
first "hook." Secondly, the bike would have to impress a potential
buyer/rider in the first 60 seconds of a parking lot test ride.
Somehow, I don't think that an ad campaign of "Sleep Deprivation &
Convenience Store Food Is Fun!" would sway too many people away from
modern road bikes.

Eye it.
Try it.
Buy it.

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